Global Marketing Director-Consumer Device Company

Shenzhen Permanent RMB1,200,000 - RMB1,500,000 per year View Job Description
The Marketing Director will oversee and drive the development and implementation of marketing strategies to enhance brand presence and customer engagement within the retail industry. This role will play a pivotal part in aligning marketing initiatives with business objectives to achieve growth and profitability.
  • Shape the future direction of a growing international consumer brand platform
  • Build and scale global brand capabilities across multiple markets

About Our Client

The organization operates multiple product portfolios across international markets and serves customers through a diversified omnichannel ecosystem. As the business continues to expand globally, the company is looking for a marketing head who can combine long-term brand building with data-driven growth strategies.

Job Description

  • Develop and execute comprehensive marketing plans to achieve business goals.
  • Oversee brand management and ensure consistency across all marketing channels.
  • Take market research and consumer insight initiatives to inform strategy.
  • Manage and optimise digital marketing campaigns to drive customer engagement.
  • Collaborate with internal teams and external agencies to align marketing efforts.
  • Monitor and analyse campaign performance, providing actionable insights.
  • Ensure budget management and cost efficiency in all marketing activities.
  • Foster innovation and creativity within the marketing team.

The Successful Applicant

  • 8+ years of marketing experience within consumer electronics, home appliances, consumer technology, or related industries
  • 3+ years of experience guiding a marketing function at the head-of-marketing, VP Marketing, or CMO level
  • Proven success in brand development, digital marketing, and business growth initiatives
  • Experience managing integrated marketing programs across online and offline channels
  • Familiarity with influencer ecosystems, content strategy, and consumer engagement models
  • Strong analytical mindset with experience leveraging data to improve marketing effectiveness
  • Demonstrated ability to make cross-functional collaboration and manage complex stakeholder environments
  • International market exposure or global business experience is highly valued

What's on Offer

  • Shape the future direction of a growing international consumer brand platform
  • Build and scale global brand capabilities across multiple markets
  • Work directly with senior leadership on strategic growth initiatives
  • Guide significant marketing transformation programs with broad organizational impact
  • Create lasting consumer and commercial value through brand excellence and innovation
Contact
Jacqueline Liu
Quote job ref
JN-092026-7100807
Phone number
+8675536350504

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Technology & Telecoms
Location
Shenzhen
Contract type
Permanent
Consultant name
Jacqueline Liu
Consultant phone
+8675536350504
Job Reference
JN-092026-7100807

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.