China Sales Director - Industrial

Shanghai 全职 RMB1,500,000 - RMB2,000,000 per year View Job Description
Drive and grow Lincoln Electric China's domestic and export sales revenue/profit by delivering premium products, solutions, and customer service. Lead a high-performing team to serve diverse client segments, including automotive, heavy industry, energy, and more‌.
  • ‌Extensive Market Coverage (Auto, Energy, Heavy Industry etc)
  • Scalable Team Structure (KA, BD, Channel management)

About Our Client

The business operates in China with a focus on manufacturing and supplying advanced welding and cutting solutions. Its product portfolio includes industrial welding equipment, consumables, and automation systems tailored for heavy-duty application. The candidate will drive and grow China's domestic and export sales revenue/profit by delivering high-tech products, solutions, and customer service. Client segments include automotive, heavy industry, energy, and more‌.

Job Description

  • Develop and execute multi-channel sales strategies with realistic forecasts to achieve corporate targets.
  • Strengthen the brand identity and market positioning across China and export markets.
  • Design data-driven pricing and geographic strategies to optimise long-term market share and profitability.
  • Monitor sales performance, market trends, and competitor activities; pivot strategies as needed.
  • Cultivate relationships with industry leaders, key accounts, and strategic partners.
  • Negotiate and close high-value deals while mentoring sales teams.
  • Deliver periodic sales reports (volume, pipeline, expansion opportunities) and training programs.

The Successful Applicant

Education:‌ BA required; MBA preferred.Experience:

  • 10+ years in sales leadership (100M+ revenue responsibility) in industrial sector.
  • Knowledge of welding solutions
  • Proven success in multi-product/channel environments (industrial sectors preferred), business development and Key account management.



Skills:

  • Financial analysis and strategic planning.
  • 60% travel readiness; process-driven leadership.



Languages:‌ Fluent English (additional languages a plus).‌

Core Competencies:‌ Creativity, ownership, team collaboration, talent development.
Specific:‌ Customer focus, judgement, communication, planning.

What's on Offer

  • Competitive compensation package with attractive performance incentives
  • Opportunity to shape the company's China strategy and operations
  • Global platform for professional growth and career advancement
  • Collaborative environment working with industry experts
Contact
Olivia Lu
Quote job ref
JN-072025-6779322
Phone number
+86 21 6035 3530

Job summary

Function
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
Industrial / Manufacturing
Location
Shanghai
Contract type
Permanent
Consultant name
Olivia Lu
Consultant phone
+86 21 6035 3530
Job Reference
JN-072025-6779322

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.