BD Manager - Retail Expansion & Store Development

Retail Expansion Strategy

• Develop and execute annual and long-term retail expansion plans aligned with company growth objectives.
• Identify and evaluate new store opportunities across luxury malls, premium commercial districts, airports, and high-street retail locations.
• Support market entry strategies for new cities and emerging luxury retail markets.
• Conduct location analysis, traffic studies, and competitive benchmarking to evaluate business potential.

Site Selection & Feasibility Analysis

• Lead the end-to-end site selection process for new boutiques, relocations, upsizing, and renovation projects.
• Perform commercial assessments including sales potential, customer demographics, catchment analysis, and investment returns.
• Prepare detailed feasibility studies, business cases, and financial projections for senior management approval.
• Monitor luxury retail developments and maintain a robust pipeline of future expansion opportunities.

Leasing & Commercial Negotiation

• Lead lease negotiations with landlords, developers, and commercial partners.
• Secure favorable commercial terms including rental structure, lease tenure, contribution packages, and exclusivity clauses.
• Partner with Legal and Finance teams to review lease agreements and manage contractual risks.
• Monitor lease renewals and proactively identify opportunities for optimization and portfolio enhancement.

Stakeholder Management

• Establish and maintain strong relationships with major luxury landlords, shopping mall operators, developers, and government stakeholders.
• Act as the primary point of contact for strategic commercial discussions and expansion projects.
• Collaborate closely with Retail Operations, Store Design, Finance, Legal, Marketing, and Merchandising teams throughout the project lifecycle.

Market Intelligence

• Monitor luxury retail trends, competitor movements, and commercial real estate developments.
• Provide management with actionable market insights and strategic recommendations.
• Track key market performance indicators and identify opportunities for portfolio growth.

Project Coordination

• Ensure smooth execution of store opening projects from site acquisition through store launch.
• Coordinate with internal and external stakeholders to ensure adherence to timelines, budget, and brand standards.
• Support store renovation, relocation, and rightsizing initiatives when required.