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1、全面负责市场部的各项工作,有序开展计划,组织,协调,落实与督办,全力达成各项工作目标。2、根据公司的战略和品牌定位,进行品牌的包装与策划,树立进口高端品牌的形象;
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.
二氧化硅A股上市龙头企业-全球市场总监, 审核年度市场战略计划及预算方案,负责海内外市场战略管理全面工作。 希望候选人有材料、化学化工相关专业经验,过去带过团队,有研产销和To B的业务模式的企业背景。
市场洞察总监专业岗位
规划符合公司战略方向的产品组合,带领团队完成产品定义以及新旧产品线梳理,推动持续打磨产品核心卖点、功能、产品力,提升产品用户体验。
结合公司海外战略目标,规划海外品牌发展策略,根据市场预测和分析,制定市场销售目标
该岗位将制定创新的产品策略,满足高端客户需求。塑造公司在高端食品赛道的未来发展,制定战略计划,推动公司在市场的地位。
We are looking for a Marketing professional who is passionate about establishing a powerful brand to disrupt a traditional category, creating unique, breakthrough and engaging brand customer experience, and developing a strong portfolio based on customer needs.
深入了解本土客户产品需求,增强市场地位管理团队经验和创新思维
直接向集团董事长汇报工作,负责整体贸易管理工作,包括但不仅限于原材料采购、出口贸易、国内全业态产品销售及产品品牌整体策略和规划管理,对集团业务指标达成、增长、业务的健康及可持续发展负责。
The incumbent is responsible for the managing the company's marketing strategies planning and implementation, as well as overall branding and image.
According to different types of customer groups, pilot new business models via omni channels and GTM partners. Once 0 to 1 is successfully incubated, professional teams will be set up to replicate from 1 to 100.
对日韩市场进行充分调研与分析,研究市场及竞品发展状况,定期进行市场预测及情报分析,为公司决策提供依据,参与产品规划及GTM策略制定;
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
集团高管,品牌方向
统筹负责工程机械行业全球市场研究与分析,洞察分析全球各国的宏观经济、营商环境、政治环境,行业发展趋势、技术环境、市场容量和格局,客户需求、同行竞品,公司产品研发和生产策略、大客户策略、营销策略、渠道策略、后市场配件和服务策略、人才策略,市场融资和风控环境等。
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