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Accountable for all OPI activities in the country and delivering the OPI market strategy and business plan for the country.
China Marketing Director is responsible for China sustainable and profitable business growth strategy of core turbo and breakthrough business. Lead Strategic Planning process (STRAP) to define and also responsible of the tracking of the execution of STRAP cross functional action plan.
This is a marketing head role leading a team of 15ppl, in charge of the mkt strategy for global scope
Develop digital strategy and lead new business model development
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
品牌创意
负责整体品牌调性和创意
The Marketing Director plans, directs and controls all product management, including leading thedevelopment of 1 to 3 year marketing strategies and establishing marketing goals to drive growth, ensure share of market and profitability of products.
According to different types of customer groups, pilot new business models via omni channels and GTM partners. Once 0 to 1 is successfully incubated, professional teams will be set up to replicate from 1 to 100.
负责品牌全渠道营销以及品牌重塑。
To steer and guide our team of superstar marketers in Shanghai
Serve as a critical function within the Global marketing organization. REsponsibile for providing the business a regional market-based view assessment that informs the business in the areas of; customer segmentation-targeting-positioning , macro and microeconomics that drive customer and consumer, and competitor behavior, and an understanding of competitive dynamics in each market.
Developing long and short terms marketing strategy and executing program
制定活动和项目战略规划并实施
Overall marketing scope
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
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