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Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
市场品牌负责人
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support communications and external affairs , sharing our stories and building relationships in China consistent with global strategy, values, and the operational needs of all business units in China.
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
- Maintain a thorough understanding of brands, sales objectives and strategies and provide continuous feedback/input to Brand management and brand marketing team- Communicates brand strategies, objectives, and marketing programs to sales- Adapt local trade-plans guidelines per distribution channel
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
Overall marketing scope
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