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Strong capability of product planning, execution and data analysis, having overall view of brand development and long-term strategic vision
Overall marketing scope
主要负责支持集团消费品事业部酒水领域的渠道销售
根据公司目前的品牌战略. 负责品牌创意的构思及执行, 确保创意额质量和效果
负责品牌/品类线产品⽣意规划以及整合营销策略
It's a strategic role in developing and guiding the local BU team of a clear portfolio strategy and design, bring to market superior NPD pipeline and winning value propositions to drive long term sustainable growth
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Drive the marketing and communication strategy for global skincare, makeup and promotional programs to meet the unique needs of Chinese consumers. Responsible for future planning, conceptualization, development and implementation of China-specific collections and new product launches.
It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.
该职位会负责全渠道的市场推广活动,渠道策略制定等
1. Identify and diversify the exposure on media outlets from all media platforms2. Cultivate relationships with key journalists and pitch stories to local media3. Own the direct relationship with KOL and beauty expert on trends, manage typitch massive exposures via seeding projects from them
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
全面负责公司品牌营销管理并直接对品牌升级负责
具备品牌建设及发展的眼光,能制定品牌建设的中长期战略规划,并能组织落地执行;品牌意识强,团队合作意识强,善于跨部门合作,具备管理品牌营销团队的经验
该职位会负责所有保健品以及特医食品的市场战略,定位以及推广
为企业长期战略发展与业务增长提供战略澄清及指引,帮助集团解决商业发展复杂问题并推动战略落地执行
My client is a multinational food and beverage company, focus on dairy products, basic drinks and special nutrition. At present, thier business covers more than 120 cities around the world, with more than 20 billion euros.
This role will work for new Pet Food Brand to expand in China Market
We are looking for a Marketing professional who is passionate about establishing a powerful brand to disrupt a traditional category, creating unique, breakthrough and engaging brand customer experience, and developing a strong portfolio based on customer needs.
To support region Manager and coordinate the activation concept and brand image development in channel, evaluate the performance and enable to deliver the winning model/learning.
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