Senior Brand Manager - Global Milk Powder Brand

Deliver long-term strategy & value proposition

1. Understand consumers better than competition and translate this into brand strategies and plans that impact consumers and drive disruption
2. Lead brand book" including winning brand proposition, brand ladders and other key brand assets such as VI and product stories, from total portfolio to product specific.

Develop long-term Nutrilon portfolio and NPD

1. Develop an innovation pipeline to drive growth agenda. Act as Business lead for innovation projects.
2. Generate future engine & product design strategy
3. Lead in-depth consumer understanding, to generate China-for-China innovation ideas. Mobilize cross team and global resource to achieve on-time launch.
4. Co-work with global team to drive synergy and efficiency on innovations
5. Analyse geographic and category white spaces to identify new opportunities

Partner closely with local BU marketing

1. Deliver the RTM & launch plan for new product launch
2. Ensure the implementation of overall brand strategy and communication
3. Understand the current business performance, integrated marketing plan, consumer feedbacks etc. to optimise further brand strategy

Be the voice of the brand to the global team

1. China's voice in global forums for brand & innovation
2. Collaborate on globally led brand design and innovation projects
3. Align China brand strategy under the framework of objectives

Functional Competencies

1. Proven track record of successful innovation projects and experienced in NPD process. Familiar with stage gate methodology preferred
2. Strong analytical skills to extract meaningful insights for brand value proposition and innovation
3. Effective collaboration with S&I team and research to support projects
4. Have developed superior brand assets including but not limited to product stories, message house, KV, TVC and other visual assets.
5. Ability to translate complicated technology into easy-to-understand consumer language.
6. Leadership Competencies
7. Strong strategic thinking, good sense of the full business.
8. Good communication and interpersonal skills with stakeholders and multi-cross function team.
9. Decisiveness and autonomy to lead the agenda and set the stage for great results
10. Confidently work with senior stakeholders without losing one's point of view