快速消费品(FMCG)行业 市场经理职位

跨境营养品业务的市场营销及产品战略

We are seeking an APAC Marketing Manager to create and execute effective regional marketing plans. The ideal candidate will enhance the brand's visibility, boost sales figures, oversee a marketing team, handle budgetary matters, and work closely with different departments within the company on a regional basis.

This is an exciting opportunity for a marketing expert with strong knowledge of Greater China and SEA as well as a passion and understanding for the luxury / consumer goods market category.

Manage and develop the brand digital presence, including responsibility for content, publishing, consumer engagement, search, paid media, KOLs, e-commerce, etc.

In this position, you will be responsible for driving significant growth through the optimization and expansion of the performance marketing efforts.

This role will be the category lead for core business for global personal care brand in China.

Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.

我们正在寻找一位产品总监，以推动我们的营销和代理部门的进一步发展，并助力我们在家居行业中的成功。

负责规划和管理食品产品的全生命周期，从市场调研、产品定位到开发、推广，确保产品满足市场需求，提升品牌竞争力和市场份额。

直接汇报给产品管理部负责人，全面参与集团管理部产品策略管理工作，包括竞品分析、品类分析、价格分析、消费人群
洞察、产品组合分析等。根据集团发展方向，分析外部咨询公司提供的相关产品战略的正确性和有效性，提供必要纠偏和有效建议。

深入理解公司整体战略，制定与之相匹配的品牌及产品策略规划，包括品牌定位及二级发展策略、品类赛道选择及发展规划等，确保与公司整体战略保持一致；

基于市场调研结果，打造差异化品牌及产品策略，扩大市场影响力；

制定公司整体产品策略，提供满足市场有竞争力的产品组合及解决方案

负责整个产品的企划与推广工作

End to End marketing management