Digital Marketing Manager - Medical Aesthetics

• Develop and execute the brand's digital marketing strategy across Tencent platforms with a focus on awareness, engagement, conversion, and CRM integration.
• Establish annual and quarterly digital roadmaps aligned with brand positioning and overall marketing strategy.

Tencent Ecosystem Operations

• Manage WeChat ecosystem operations, including Official Accounts, Mini‑Programs, customer journeys, private‑domain traffic management, and performance optimization.
• Manage Tencent Ads campaigns (e.g., targeting, retargeting, media planning, creative ideation) to improve ROI and increase qualified leads.
• Coordinate with Tencent partners/agencies to explore new opportunities such as communities, livestreaming, and medical‑professional content engagement.

Content & Creative Development

• Oversee content strategy for WeChat & other Tencent channels, ensuring alignment with brand tone and compliance requirements.
• Develop high‑quality digital assets including copy, KV, short videos, and interactive formats tailored for Tencent environments.

Data, Analytics & Optimization

• Monitor digital metrics including engagement, lead quality, conversion rate, CPM/CPC trends, and retention.
• Conduct regular analysis to optimize targeting models, media mix, landing pages, and consumer journeys.
• Manage reporting dashboards and deliver actionable insights to senior management.

Cross‑functional Collaboration

• Work closely with brand marketing, medical affairs, sales, and CRM teams to ensure digital campaigns support business objectives.
• Coordinate digital enablement tools for sales teams within the Tencent ecosystem.