保存工作 返回搜索结果 职责描述 职位概要 类似职位 Drive marketing strategy and brand growth Build standout campaigns in a fast‑growing consumer category 关于我们的客户 Our client is a well‑established consumer brand with a sizable retail footprint. The company is known for rapid expansion, strong brand presence, and innovation‑driven marketing in the food & beverage / retail sector. 职责描述 Develop annual marketing strategy and competitive plans; monitor industry trends and consumer behavior Plan and deliver large‑scale marketing initiatives, including launches, grand openings, seasonal marketing, and brand campaigns Create high‑impact marketing moments such as cross‑industry collaborations, CSR events, and other breakthrough activities Lead the end‑to‑end launch process for new products and manage brand budgets to maximize ROI Build and manage an effective marketing team; drive collaboration across departments Oversee marketing communication, online promotion, offline activations, and store‑level execution Improve dine‑in GMV and meet business targets through integrated marketing activities Prepare clear and compelling marketing proposals, creative concepts, and data‑driven performance reports 理想的求职者 8-10 years of marketing experience, including at least 3 years in a comparable leadership role 5+ years of people management experience, having led 10+ team members with strong campaign success cases Proven track record building well‑known brands in F&B or retail; able to present concrete case studies Experience in emerging food & beverage brands or new‑style tea beverage industry; familiarity with 0‑1 brand building or large‑scale brand growth Preferably with beverage industry background and marketing oversight covering 15+ regions Experience working with franchise models and large store networks (5,000+ stores preferred) Strong communication, cross‑functional collaboration, and strategic thinking skills 薪酬待遇 Opportunity to shape brand strategy in a high‑growth consumer category Leadership scope covering a large footprint and full‑funnel marketing Strong career progression in a fast‑scaling organization 联系 Claire T Tan 职位编号 JN-012026-6919597 联系电话 +862022830244 职位概要 职位类别 市场营销 子类别 营销传播 行业 快速消费品(FMCG) 地区 深圳市 工作类型 全职 顾问名字 Claire T Tan 顾问电话号码 +862022830244 职位编号 JN-012026-6919597
