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负责品牌/品类线产品⽣意规划以及整合营销策略
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
Product Marketing Owner
负责品类线全生命周期管理,设定并执行产品营销策略和各平台营销预算,制定并执行全平台种草策略、产品营销campaign筹划等工作,对产品销量、曝光度等指标负责
负责激光雷达产品的市场调研,将行业和场景中客户的问题转化为具体的产品需求,进行产品定义,形成新产品的方向和计划
研究内外部数据的应用方向,以产品为核心工具,结合客户需求和业务场景,协助客户制定应用策略,解决贷前,贷中客户准入、风险评估、额度管理(捞回、提额等)等问题。
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
我的客户公司成立于2019年成立,是集研发、生产、商业化平台一体化的创新药企业。总部设于北京,且在上海、珠海拥有先进的生物药研发及生产基地,目前全国各地拥有2,000多名员工,治疗领域聚焦于呼吸科、儿科、心脑血管、骨科及疫苗等;营销团队从一线城市到县级市均有超过30,000家医院的广泛覆盖。目前正在为他们的市场部招聘产品经理。
作为车规功率器件条线的产品市场经理,负责芯片市场推广和销售。该职位需要具备技术背景和市场营销技能,能够协助公司实现销售目标和市场份额。
我的客户是一家创新药企,专注于代谢性疾病、恶性肿瘤、抗炎免疫等重大疾病,重点发展"现代天然药物"和"高端创新制剂",致力于打造具有国际影响力的中国品牌。目前正在为他们的市场部寻找产品经理一职。
作为华东区高级市场准入经理,你将负责公司全线产品在华东区域准入,收费及集采等工作的管理以及政府策略的解读和预测。
- This role will be responsible for marketing commercialisation activities across designated brands, segments, or projects with geographic scope limited to a stand-alone country or a cluster.- End-to-end scope
该职位全面负责公司的市场营销工作,带领几十人团队,打造品牌的知名度和影响力。
Leads crop management, category/portfolio management and Go-to-Market management to underpin company's strategy and business objectives. Develops and implements marketing plans associated with market segmentation, product development, customer needs, branding building, and/or new business initiatives for the responsible category and crops.
Regional responsibility & ownership for the segment ensuring setting & delivery of regional mandate in alignment with the global segment mandateContributes to the revenue and profitability targets for the segment by using and coordinating (with relevant BU marketing experts) all marketing levers such as strategy, Go To Market Models, Innovation, Portfolio management, Brand management, Communications, Digital, Color, etc.
This role will grow the revenues by successfully developing and launching innovations. Outperform the competition with disruptive new products.
1. 基于产品原型及长期的消费者调研,划分产品功能点优先级; 2. 对产品进行定位,打造产品概念并进行消费者测试;
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
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