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从品牌管理,产品管理,以及电商管理等内部顾客的商业问题出发,针对性地设计调研方案及执行。研究结果结合二手资料,历史数据和内部数据进行综合分析,进行消费者洞察及市场洞察研究,形成相关市场研究报告;
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
This role is focused on understanding user and consumer needs, behaviors, and experiences to inform residential property product or service design and development.
管理5-6人的新媒体团队;帮忙清晰各个品牌调性;对于新媒体平台有深刻理解。
Lead a team to deliver actionable insights to beverage, savory and dairy categories through Sensory evaluation, Consumer research, Social listening.Provide stratigic insight and support to leadership team.
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
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