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1.根据品牌全年策略，制定年度营销策划与传播推广方案；2.根据公司的销售计划制定品牌营销方案，提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略，带团队进行专业创意营销活动的策划及执行，主要交付指标：核心渠道搜索量、NPS等
梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。
1、负责公司抖音平台内容策划，粉丝增量，销售转化率及价值挖掘等全盘管理；2、负责制定阶段性营销策略、内容策划，促进转化率并提高商品附加值；
负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；
岗位将协助我们在中国市场上市一个健康能量饮料相关的新品牌，您将负责市场调研、草拟和制定产品细节，以及方案落地和业务扩展的运营工作。您将与销售、市场营销、运营、生产和财务等各个部门密切合作，规划并且执行战略，以及推广我们的健康能量饮料产品，推动收入增长，并提升客户满意度。
随着品牌进入新的发展周期，现寻求一位能够构建全球品牌叙事体系的内容负责人，推动品牌在国际市场的认知升级。
The role of Sr. Digital Marketing Manager offers an exciting opportunity to lead and optimise digital strategies within the FMCG industry. Based in Shanghai, this position focuses on driving impactful marketing campaigns and enhancing the company's digital presence.
This role is responsible for driving international B2B sales growth by developing new markets and managing distributors and partners.It requires a proactive and self-motivated professional who can build strong client relationships and deliver sustainable business results in a global environment.
The role focuses on China's crude oil and refinery landscape as well as petcoke‑consuming industries, converting market insights into practical commercial inputs for traders and senior management. This position sits at the intersection of market research, commercial activities, and trading execution, rather than a purely academic or data‑reporting role.
品牌传播负责人
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