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This role is in charge of an automotive electronics business unit in a global company with P&L ownership, managing a cross-functional team across R&D, product, PM, and sales to drive growth in a large scale. It requires a hands-on leadership with strong commercial acumen and team management experience to scale the business and deepen key customer relationships.
The Marketing Director will oversee and guide all marketing initiatives within the durable industry, ensuring the development and execution of effective strategies to drive brand growth and market presence. Based in Shanghai, this role requires a results-oriented with a proven ability to manage large-scale campaigns and align them with business objectives.
Our client is a foreign-invested industrial equipment provider specializing in plastic processing. Its core products include compounding & pelletizing systems and related extrusion solutions. The company serves clients primarily in the petrochemical, advanced chemical materials, and polymer processing industries, delivering high value-added and customized process and equipment solutions.
负责公司推广活动的规划、组织与实施，整合内外部资源，提高集团及公司的品牌知名度和影响力。
Reporting directly to the General Manager, the BU Head will be responsible for driving commercial growth and managing a multi-functional team of approximately 90 employees across sales, trade marketing, e-commerce, strategic accounts, and commercial operations.
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