Save Job Back to Search Job Description Summary Similar Jobs Join a fast-growing DTC unicorn with strong financial stability Leverage robust global resources and leadership in a niche vertical About Our Client Our client is a well-known player in the vertical entertainment sector, backed by strong cash flow and a clear global expansion strategy, committed to building a international brand. Job Description 1.Strategic Leadership for DTC Operations Oversee all aspects of high-ticket DTC website operations for the US market, ensuring growth, profitability, and brand consistency. Define and implement long-term strategies for site performance, customer experience, and retention. 2.Advertising & Marketing Oversight Lead paid media strategy across Google Ads and Meta Ads, driving full-funnel campaigns to achieve acquisition and conversion goals. Manage multi-million-dollar advertising budgets and ensure optimal ROI through continuous performance analysis. 3.Omnichannel Management Supervise additional online channels (Amazon, social media, affiliate marketing) to create an integrated digital ecosystem. 4.Executive Team Leadership Build and lead cross-functional teams in operations, marketing, and channel management; set KPIs and foster a high-performance culture. Partner with C-level executives on business planning, resource allocation, and global expansion initiatives. 5.Market Intelligence & Innovation Monitor US market trends, competitor strategies, and emerging technologies; drive innovation in marketing and operations. The Successful Applicant 8+ years of experience in DTC e-commerce and digital marketing, with proven success in US markets. Expertise in Google Ads and Meta Ads, with a strong track record in brand-focused campaigns. Demonstrated leadership in managing large teams and scaling operations. Fluent in English; strong strategic thinking and cross-cultural communication skills. What's on Offer Take full ownership of all overseas online business, driving global growth Gain access to board-level networks and expand high-value connections Be part of an entrepreneurial journey and share in the brand's success Contact Cruz Zhang Quote job ref JN-112025-6887272 Phone number +8621 6026 8032 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Hangzhou Contract type Permanent Consultant name Cruz Zhang Consultant phone +8621 6026 8032 Job Reference JN-112025-6887272
