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Product Marketing Manager - Outdoor Sports Brand

Shanghai Permanent View Job Description
Own the planning and execution of integrated marketing campaigns and product Go-to-Market strategies, ensuring successful product launches and strong market impact. Collaborate with global and local stakeholders to connect consumer insights, product storytelling and channel activation.
  • Opportunity to lead product marketing for a premium outdoor brand.
  • Combine your passion for outdoor sports with commercial thinking.

About Our Client

Our client is a globally premium outdoor sports brand, renowned for product innovation, authentic community engagement and strong consumer loyalty.

Job Description

  • Develop and execute annual product marketing strategies and roadmaps across categories.
  • Lead end-to-end product launches and build GTM strategies, covering market insights, positioning & pricing, key selling points, target audience identification, launch planning, and channel execution.
  • Collaborate closely with global product teams to incorporate local consumer insights and athlete feedback into product development.
  • Own category business results; develop joint marketing plans and lead the planning and execution of flagship product launch campaigns across Branding, Events, E-commerce, Retail and CRM channels.
  • Act as the key link between global headquarters and the local market, ensuring global strategies are effectively localized while providing local market feedback.

The Successful Applicant

  • Bachelor's degree or above; majors in Marketing, Advertising, Communications, Business Administration or related fields are preferred.
  • 6+ years of experience in Product Marketing, Brand Marketing, or Integrated Marketing.
  • Experience in sports brands, outdoor brands, consumer goods, or retail industries is preferred.
  • Proven experience managing end-to-end product launches (Go-to-Market); familiar with retail and D2C channel operations.
  • Fluent in both English and Chinese, with the ability to serve as a bridge between global headquarters and local teams.

What's on Offer

  • Opportunity to join a globally recognized premium outdoor sports brand with a strong culture of innovation and authenticity.
  • Regional and global exposure through close collaboration with international stakeholders and leadership teams.
Contact
Yan Tian
Quote job ref
JN-112026-7142853
Phone number
+86 2160268068

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Yan Tian
Consultant phone
+86 2160268068
Job Reference
JN-112026-7142853

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.