Save Job Back to Search Job Description Summary Similar Jobs Brands in their growth phase offer numerous career development opportunities. Starting from scratch to build a business and establishing your own team About Our Client A well-established organisation in the retail industry, this company is known for its extensive market presence and focus on digital transformation. With a solid reputation, the company is committed to delivering exceptional online shopping experiences and achieving sustainable growth. Job Description Key Responsibilities1. Business Ownership & Strategy Build and lead E‑commerce Division II, fully responsible for the 0-1 incubation of all new products. Develop comprehensive strategies for content commerce, live streaming, influencer cooperation, and product testing to create new growth curves. Set up SOPs covering product testing, pricing, forecasting, creative direction, content planning, traffic investment, and operational iteration. 2. Content Commerce & Live Operations Oversee the full content ecosystem: short video, live commerce, influencer partnerships, and self‑broadcasting rooms. Lead the team (operations + live + content + paid traffic) to execute campaigns and scale new product sales. Continuously optimize traffic structure, paid investment efficiency, and conversion rate. 3. Team Leadership & Collaboration Manage a cross‑functional team and drive high‑performance culture. Work closely with product, supply chain, brand, and merchandising teams to ensure smooth end‑to‑end execution. Provide data‑driven insights and quarterly business reviews. 4. Partner & Resource Development Build and expand partnerships with influencers, MCN agencies, pure‑commission TP agencies, and good live‑streaming studios. Introduce high‑quality external resources and innovative collaboration models. 5. P&L & Performance Management Be fully responsible for GMV, gross profit, ROI, cost structure, and team productivity. Core business goal: scale new‑product sales from current 2M to 60M forward GMV / 30M net GMV. Maintain disciplined operations: stable margin, controlled loss, optimized cost per person, and good operational cycles. The Successful Applicant Requirements 5+ years' experience in content e‑commerce, live commerce, or new‑product incubation, ideally with proven 0-1 success cases. Strong understanding of Douyin, Tmall, Kuaishou, RED, and related platforms' rules, traffic mechanisms, and content algorithms. Successful experience good teams and building content/live ecosystems. Strong network of influencers/MCNs/TPs with the ability to integrate external resources quickly. Entrepreneurial mindset, strong business acumen, and ability to think with both growth and P&L frameworks. Comfortable working in a fast‑paced, detail‑focused, performance‑driven environment. What's on Offer Opportunity to lead a key department within a reputable organisation in the retail industry. Work in an environment focused on innovation and digital transformation. Potential for personal and professional development in a permanent role. If you are ready to take the next step in your career as a New Business EC Director, apply now to join this thriving team in the retail sector. Contact Ariel Sun Quote job ref JN-032026-6970560 Phone number +86 21 6026 8008 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Ariel Sun Consultant phone +86 21 6026 8008 Job Reference JN-032026-6970560
