National Key Account Development Manager

Shanghai Permanent View Job Description
This role manages business development across national key accounts and emerging channels, using account management, channel planning and data insights to identify growth opportunities. The successful hire will work across sales, trade marketing and operations to translate consumer, customer and market insights into actionable commercial plans.
  • Drive growth across key accounts and new channels.
  • Gain broader exposure across national accounts.

About Our Client

Our client is an international consumer products business with an established brand portfolio and nationwide commercial presence in China. As its customer and channel landscape continues to evolve, the business is strengthening its focus on national accounts, emerging channels and insight-driven commercial development.

Job Description

  • Manage existing business and identify new opportunities across national retail accounts, O2O and other relevant channels, expanding consumer reach and commercial growth.
  • Develop and execute channel strategies aligned with agreed commercial priorities.
  • Build effective customer relationships, understand account requirements and coordinate internal resources to deliver commercial plans and projects.
  • Review sales, profitability, distribution, customer and market data to identify growth opportunities and business risks within existing accounts.
  • Analyse consumer trends, category developments, channel dynamics and market activities, converting insights into actionable growth plans.
  • Identify and evaluate new markets, customers and commercial partnerships, preparing business cases, opportunity assessments and account-development proposals.
  • Work with trade marketing and cross-functional teams on customer-specific programmes, in-store visibility and return on commercial investment.
  • Manage relevant sales budgets, contribute to contract negotiations and address potential account or channel conflicts through effective stakeholder communication.

The Successful Applicant

  • Around eight years of sales experience within consumer products, including hands-on key account management experience; the formal JD specifies at least three years of direct key account experience.
  • Strong numerical capability and commercial data analysis skills, with the ability to turn sales, customer and market information into practical recommendations.
  • Effective stakeholder communication skills, including interaction with senior stakeholders and cross-functional teams.
  • Able to manage commercial projects, priorities and key milestones with strong attention to detail and accuracy.
  • Bachelor's/master's degree or equivalent.
  • Professional working proficiency in English, particularly for business reading and writing; the formal JD requires proficiency in English communication.



Preferred

  • FMCG or broader consumer products experience with exposure to national retail key accounts.
  • Experience spanning both national offline retail accounts and O2O/new retail channels.
  • Exposure to distributor-led key account models, with direct involvement in JBP, commercial analysis or customer-facing business projects.
  • Able to articulate previous projects with clear examples of the business issue, individual contribution, analytical approach, insights generated and measurable outcomes.



What's on Offer

  • Broad exposure to national key accounts, emerging channels and commercial growth projects, providing a wider view of account performance and growth opportunities.
  • This is currently an individual-contributor position without direct reports; future people-management opportunities will depend on business and organisational development.
Contact
Sage Yin
Quote job ref
JN-102026-7127623
Phone number
+86 2160268071

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Sage Yin
Consultant phone
+86 2160268071
Job Reference
JN-102026-7127623

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.