Save Job Back to Search Job Description Summary Similar Jobs Drive marketing strategy and brand growth Build standout campaigns in a fast‑growing consumer category About Our Client Our client is a well‑established consumer brand with a sizable retail footprint. The company is known for rapid expansion, strong brand presence, and innovation‑driven marketing in the food & beverage / retail sector. Job Description Develop annual marketing strategy and competitive plans; monitor industry trends and consumer behavior Plan and deliver large‑scale marketing initiatives, including launches, grand openings, seasonal marketing, and brand campaigns Create high‑impact marketing moments such as cross‑industry collaborations, CSR events, and other breakthrough activities Lead the end‑to‑end launch process for new products and manage brand budgets to maximize ROI Build and manage an effective marketing team; drive collaboration across departments Oversee marketing communication, online promotion, offline activations, and store‑level execution Improve dine‑in GMV and meet business targets through integrated marketing activities Prepare clear and compelling marketing proposals, creative concepts, and data‑driven performance reports The Successful Applicant 8-10 years of marketing experience, including at least 3 years in a comparable leadership role 5+ years of people management experience, having led 10+ team members with strong campaign success cases Proven track record building well‑known brands in F&B or retail; able to present concrete case studies Experience in emerging food & beverage brands or new‑style tea beverage industry; familiarity with 0‑1 brand building or large‑scale brand growth Preferably with beverage industry background and marketing oversight covering 15+ regions Experience working with franchise models and large store networks (5,000+ stores preferred) Strong communication, cross‑functional collaboration, and strategic thinking skills What's on Offer Opportunity to shape brand strategy in a high‑growth consumer category Leadership scope covering a large footprint and full‑funnel marketing Strong career progression in a fast‑scaling organization Contact Claire T Tan Quote job ref JN-012026-6919597 Phone number +862022830244 Job summary Function Marketing Specialisation Marketing Communications What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shenzhen Contract type Permanent Consultant name Claire T Tan Consultant phone +862022830244 Job Reference JN-012026-6919597
