Head of US Retail & Channel Development - Lifestyle Brand

China Permanent View Job Description
This role will take full ownership of channel strategy, business development, retail partnerships, and commercial operations, playing a critical role in accelerating the brand's expansion and market presence in US.
  • Own the US offline business from 0-1
  • Drive retail growth for a global consumer brand

About Our Client

Our client is a fast-growing international consumer brand with a strong global footprint and expansion plans.

As the business continues to scale in North America, the company is investing heavily in offline retail growth and is looking for a proven channel head to establish strategic partnerships, build operational excellence, and drive sustainable revenue growth across the US market.

Job Description

Offline Channel Strategy & Business Development

  • Develop and execute the US offline channel strategy and annual business plan, with full ownership of revenue, gross margin, and ROI performance.
  • Lead the end-to-end channel development process, including target account identification, prospecting, commercial negotiations, and contract execution.
  • Establish and expand partnerships with major US retailers, department stores, specialty retailers, distributors, and wholesale partners.
  • Build the foundation of a scalable channel ecosystem and secure flagship accounts that strengthen market presence.



Channel Operations & Account Management

  • Manage the day-to-day operations of retail and wholesale partners, including assortment planning, SKU recommendations, replenishment strategies, and inventory optimization.
  • Partner closely with merchandising, supply chain, and finance teams to ensure effective execution of commercial terms, including payment terms, MOQ requirements, returns, and inventory management.
  • Develop channel performance dashboards and reporting mechanisms to monitor sell-through, store productivity, inventory health, and profitability.
  • Drive continuous improvements through data-driven decision-making and business analysis.



Brand Visibility & Retail Excellence

  • Plan and execute key offline brand-building initiatives, including trade shows, retailer marketing programs, in-store merchandising, and retail activation campaigns.
  • Ensure brand presentation and customer experience remain consistent across all retail touchpoints.
  • Strengthen brand awareness and drive consumer engagement within the US retail landscape.



Team Building & Operational Excellence

  • Establish channel management SOPs, pricing frameworks, contract governance processes, and distributor management standards.
  • Build and lead a high-performing offline sales and channel team as the business scales.
  • Develop a sustainable operating model that supports long-term growth and expansion.

The Successful Applicant

  • 5+ years of experience in US retail, wholesale, or channel sales management.
  • 3+ years of experience within the apparel, fashion, lifestyle, or broader consumer goods sector.
  • Proven track record of developing partnerships with major US retailers, department stores, chain stores, or wholesale networks.
  • Strong business acumen with the ability to evaluate profitability, pricing strategy, inventory performance, and ROI.
  • Demonstrated success in channel development, strategic negotiations, and partner enablement.
  • Excellent cross-functional leadership and stakeholder management skills.
  • Highly results-oriented, resilient, and capable of thriving in a fast-paced growth environment.
  • Experience building teams, systems, and operational processes from the ground up.
  • Strong understanding of brand management and retail execution standards.

What's on Offer

  • Opportunity to lead the US offline channel business from the ground up.
  • Significant ownership and autonomy in shaping commercial strategy and market expansion.
  • Direct exposure to senior leadership and global business initiatives.
  • A high-growth environment with substantial career progression opportunities.
  • Competitive compensation package and long-term incentive potential.
  • The chance to play a pivotal role in building a globally recognized consumer brand.
Contact
Cruz Zhang
Quote job ref
JN-102026-7132298
Phone number
+8621 6026 8032

Job summary

Function
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
China
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-102026-7132298

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.