Save Job Back to Search Job Description Summary Similar Jobs Own the full eCommerce business Managing including Tmall, JD, PDD,Douyin, Xiaohongshu channel About Our Client Global FMCG company. Job Description Business Strategy & Growth Develop and execute the annual EC strategy and business plan to achieve sales, profit, and growth targets. Own the overall performance of the EC business across both marketplace and content commerce channels. Drive sustainable business growth through effective assortment, pricing, promotion, and consumer engagement strategies. Establish a data-driven operating framework to continuously optimize GMV, profitability, ROI, and consumer metrics. Channel & Distributor Management Manage channel strategy and execution across JD, Tmall, Pinduoduo, Douyin, Xiaohongshu, and other emerging platforms. Identify growth opportunities and optimize channel investments to maximize business performance. Partner closely with distributors and external agencies, providing guidance on good practices and operational excellence. Drive channel-specific strategies and execution plans based on platform dynamics and consumer behaviors. Consumer & Brand Development Collaborate with Marketing to successfully launch new products, key campaigns, and brand initiatives across EC channels. Strengthen consumer acquisition, retention, and loyalty through effective CRM and consumer engagement programs. The Successful Applicant A successful EC Manager should have: Bachelor's degree or above. 8+ years of eCommerce experience within FMCG, food & beverage, retail, consumer goods, or related industries. Proven track record of managing and growing eCommerce businesses across multiple channels. Strong hands-on experience with both marketplace platforms (JD, Tmall, etc.) and content commerce platforms (Douyin, Xiaohongshu, etc.). Minimum 3 years of people management experience. Strong commercial acumen with the ability to translate strategy into execution. Deep understanding of distributor-driven business models and channel management. Excellent analytical skills with a data-driven approach to decision-making. Strong team management, stakeholder management, and cross-functional collaboration capabilities. Entrepreneurial mindset with a strong sense of ownership and accountability. Results-oriented, resilient, and comfortable operating in a fast-paced and lean organization. What's on Offer Full ownership of the eCommerce business across all categories and major online channels, with direct impact on sales, profitability, and consumer growth. A dynamic environment where you can shape strategy, drive execution, and build long-term business capabilities. If this role aligns with your skills and experience, we encourage you to apply. Contact Ariel Sun Quote job ref JN-072026-7073777 Phone number +86 21 6026 8008 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Ariel Sun Consultant phone +86 21 6026 8008 Job Reference JN-072026-7073777
