EC Manager

Shanghai Permanent RMB300,000 - RMB400,000 per year View Job Description
This role is a hands-on "Playing Manager" responsible for building and scaling the EC business from 0 to 1, covering strategy, operations, and performance management. You will own end-to-end EC growth, working cross-functionally and managing external partners to drive sales, brand presence, and operational excellence.
  • High-impact role with full ownership: Build the EC function from 0 to 1.
  • A very promising international clothing brand.

About Our Client

The company is a well-established organisation within the retail industry, known for its commitment to innovation and excellence in its field. It operates on a significant scale, offering opportunities to work in a fast-paced and collaborative environment.

Job Description

Role Overview

This role will start as an individual contributor.. You are expected to be a hands-on "Playing Manager", driving both strategy and execution for the EC business from 0 to 1.EC Strategy & Business Planning

  • Develop and execute overall EC strategy aligned with brand and business goals
  • Define growth strategy across different EC channels
  • Set, monitor, and optimize key KPIs (sales, profit, conversion, AOV, etc.)
  • Drive initiatives to achieve sales and profitability targets



Product Assortment & Sales Planning

  • Own EC product assortment planning and optimization
  • Partner with MD team on product launch and go-to-market planning
  • Conduct sales analysis and propose actionable improvements
  • Build and manage sales forecasts and seasonal plans



TP Management

  • Be responsible for day-to-day communication and project management with TP
  • Set KPIs and manage performance against defined targets
  • Evaluate proposals and drive decision-making
  • Improve store operation quality and efficiency
  • Manage issue resolution and ongoing operational optimization
  • Manage regular business reviews and action follow-ups
  • Ensure delivery aligned with contract scope and expectations

Brand & Marketing Execution

  • Ensure EC store operations align with global brand strategy
  • Oversee product pages and brand content planning
  • Drive CRM initiatives and evaluate performance
  • Collaborate with social media and content teams

Advertising & Traffic Growth

  • Develop platform advertising strategies (e.g., Tmall etc.)
  • Coordinate with TP and internal marketing teams to execute campaigns
  • Optimize media performance based on data insights

Product Information & Store Operations

  • Manage product data readiness (content, images, assets)
  • Coordinate product listing and page production
  • Ensure high-quality and consistency of product information
  • Oversee store updates and ongoing content maintenance

Supply Chain & Inventory Coordination

  • Monitor inventory health and mitigate stock risks (OOS / overstock)
  • Align sales plans with inventory and supply chain planning
  • Support EC allocation planning

Data Analysis & Reporting

  • Track and analyze key metrics (sales, profit, CVR, AOV, traffic)
  • Extract insights from platform data
  • Report performance to HQ and management
  • Drive continuous improvement initiatives based on data

The Successful Applicant

A successful EC Manager should have:

  • Proven experience building or scaling EC business from 0 to 1
  • Hands-on mindset with strong execution capability
  • Experience managing external partners (TP / agency / platform)
  • Fluent in Japanese or English (business level or above)
  • Strong analytical and business acumen

What's on Offer

  • Permanent position offering stability and growth opportunities.
  • The chance to contribute to a famous company within the retail industry.
  • A collaborative and innovative work environment.



If you are an experienced EC Manager looking to make a significant impact in the retail industry, apply now to take the next step in your career!

Contact
Ariel Sun
Quote job ref
JN-062026-7044954
Phone number
+86 21 6026 8008

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Ariel Sun
Consultant phone
+86 21 6026 8008
Job Reference
JN-062026-7044954

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.