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EC AM-KOL management

Shanghai Permanent View Job Description
This role drives KOL live commerce performance across key e-commerce platforms while managing partnerships, budgets, and ROI to achieve GMV growth. It also supports trade marketing by planning promotions, analyzing competitors, and optimizing forecasting to ensure strong commercial execution.
  • Join a global company in dermo-cosmetics.
  • Work with influencers to build impactful, scalable success

About Our Client

Our client is a well-established organisation operating in the FMCG sector, known for its innovative approach and commitment to excellence. With a significant presence in the market, they specialise in delivering high-quality products and services to their customers.

Job Description

  • KOL Live Management (70%)
    • Manage KOL-driven GMV, budget planning, and commercial negotiations across major e-commerce platforms (Tmall, Douyin, Xiaohongshu, etc.)
    • Collaborate with TP (Tmall Partner)/DP (Distributor Partner) to expand and optimize KOL resources
    • Track KOL performance and benchmark key competitors' KOL strategies and results
    • Refine and standardize SOPs to improve execution efficiency and accuracy, ensuring KOL activities enhance brand equity
  • Trade Marketing (30%)
    • Plan and execute monthly promotion campaigns, including performance tracking and post-campaign analysis
    • Conduct competitor benchmarking and campaign analysis
    • Manage monthly rolling forecasts for products and GWP (Gift With Purchase)
    • Ensure forecast accuracy and maintain appropriate safety stock levels

The Successful Applicant

A successful EC AM-KOL management professional should have:

  • Minimum 3 years of e-commerce operation experience (Tmall or Douyin is required).
  • Proven experience in KOL/influencer management, with relevant resources preferred.
  • Strong communication and negotiation skills, able to thrive in a fast-paced environment.

What's on Offer

  • Opportunity to work in a globally dermo-cosmetics and pharmaceutical group with strong brand.
  • Hands-on experience managing high-impact KOL live commerce across major Chinese e-commerce platforms.
  • Exposure to multi-brand, multi-category operations in a fast-growing and dynamic market.
  • Collaboration with influencers, agencies (TP/DP), and cross-functional teams.
  • International working environment with strong values in sustainability and social responsibility.
Contact
Ariel Sun
Quote job ref
JN-052026-7018637
Phone number
+86 21 6026 8008

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Ariel Sun
Consultant phone
+86 21 6026 8008
Job Reference
JN-052026-7018637

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.