Save Job Back to Search Job Description Summary Similar Jobs Full ownership of D2C P&L and growth strategy International team with sustainable work-life balance About Our Client A fast-scaling global consumer brand with strong D2C(website) capabilities across 30+ markets. The company operates with a highly data-driven and entrepreneurial culture, while maintaining a collaborative and balanced working environment. Teams are international, lean, and empowered to make real business impact. Job Description Commercial Ownership & Growth Identify market opportunities, analyze competitors, and define growth strategies Own product performance across revenue, margin, and overall P&L Pricing & Channel Strategy Lead D2C pricing decisions and ensure alignment across marketplace and retail Build channel hierarchy to protect profitability Campaign & Promotion Planning Own seasonal campaigns: hero product selection, pricing strategy, bundles, and offers Evaluate campaign ROI and optimize business impact Portfolio & Product Strategy Define product roles within portfolio and identify gaps or cannibalization risks Collaborate with global teams on product launches and lifecycle management Product Marketing & Conversion Translate product features into clear customer benefits Drive consistency across all channels Growth Optimization (CRO) Identify UX friction points and lead A/B testing initiatives Build and execute a structured conversion optimization roadmap Cross-functional Collaboration Partner with marketing, supply chain, and operations on forecasting and inventory Ensure business decisions are data-driven and actionable The Successful Applicant A successful Senior BD Manager should have: Proven expertise in the FMCG industry, particularly within business development and digital strategies. Strong analytical skills to assess market trends and identify growth opportunities. Excellent communication and negotiation skills to build and maintain partnerships. A results5+ years in e-commerce, retail, product, or category management Strong analytical mindset combined with commercial judgment Advanced Excel skills (mandatory) Familiar with Google Analytics, Clarity, or similar tools Deep understanding of key metrics: Revenue, Margin, AOV, Conversion, P&L Experience in pricing strategy, business case building, and data modeling Fluent in Mandarin and English Nice to have: Experience in D2C or cross-border e-commerce Exposure to Python, statistical modeling, or A/B testing What's on Offer Full ownership of business performance (real P&L responsibility) Flat structure, high autonomy, and fast decision-making International exposure with close collaboration with global teams Work life balance, sustainable work culture (no excessive overtime environment) Strong learning curve and clear career progression path Contact Cruz Zhang Quote job ref JN-062026-7035616 Phone number +8621 6026 8032 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Cruz Zhang Consultant phone +8621 6026 8032 Job Reference JN-062026-7035616 Work from Home Work from Home or Hybrid
