Save Job Back to Search Job Description Summary Similar Jobs Globally well-recognized corporation in premium consumer goods industry Comprehensive benefits package About Our Client This is a well-established organisation within the FMCG industry, recognised for its hostorical brands in spirits industry. Job Description Lead the implementation, management, and optimization of a consumer-facing CRM system. Design and operate a loyalty program that reflects premium brand values and enhances customer engagement. Integrate CRM and loyalty features into WeChat Mini Programs in collaboration with internal and external stakeholders. Drive seamless online-to-offline integration across retail, events, and product experiences. Develop personalized member journeys, offers, and rewards to boost acquisition, engagement, and retention. Monitor key performance indicators (e.g., member acquisition, redemption rate, CLV) and generate actionable insights. Support VIP sales teams with CRM tools to elevate clienteling and high-touch service. Prepare for CDP (Customer Data Platform) implementation by assessing infrastructure and integration points. Ensure full compliance with data privacy regulations and secure data handling practices. The Successful Applicant Qualifications Bachelor's degree in Marketing, Digital, or a related field. Proven experience managing CRM systems in luxury sectors such as fashion, hospitality, or premium consumer goods. Strong analytical mindset with the ability to interpret data and drive performance. Excellent project management and cross-functional collaboration skills. Preferred Skills Familiarity with digital-to-physical integration strategies. Knowledge of China's data privacy laws (e.g., PIPL). Experience designing high-end member journeys for affluent Chinese consumers. Proficiency in deploying CRM platforms and tools. Workable English communication skills. What's on Offer Comprehensive benefits package to support your well-being. Generous holiday allowance to maintain a healthy work-life balance. Opportunities to work in a global organisation with a focus on innovation. Take the next step in your career by applying for this exciting CRM Manager role today. Contact Florence Wang Quote job ref JN-052025-6743889 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation CRM What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-052025-6743889
