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This role will be a visual communicator and problem solver with advance understanding of premium design and strong conceptualization abilities, support Associate Design Director and Senior Creative Manager to develop on brand luxurious content for global 360 marketing campaigns cross all channels/platforms.
品牌规范:根据品牌定位及发展战略,制定品牌整体视觉风格调性和体系(包括海外独立站、跨境电商平台,产品上新、线下活动等),输出品牌视觉规范;
负责全球创意视觉以及策略规划
负责品牌整体视觉全案,提升品牌形象
负责企业中国区外所有地区线上下视觉和创意内容的策略制定和推动执行。
社交媒体整体运营,内容撰写,图片编辑等工作。
负责公司各类视频制作的导演工作,不限于产品介绍类,品牌推广类,企业文化类等;
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
危机公关舆情管理
Lead the PR and content creation
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
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