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这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
全面引领企业品牌国际化的进程
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
As CSO and member of executive management team, you would be responsible for designing the company's long-term development and business growth initiatives.This role involves shaping the company's strategic direction, defining implementation paths, and breaking down strategies into actionable tasks and annual business plans.
Manage well of mainland China's business, Drive business growth.Transfer business from countermanded to standardized service mode
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
You will lead sales ops team and business analysis team to build up the infrastructure and playbook, and turn data into insights and action items and to push the business forward in a scalable way. This role will work intensively with the region leadership across functions (BD, CSM, marketing, product lines, etc.) and the global team
Responsible for the overall operations of our overseas subsidiary, including finance, human resources, sales, and marketing.
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
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