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This role will work for global leading consumer group with well known brand awareness across the globe. This role will lead overall BU development as P&L Owner.
规划符合公司战略方向的产品组合,带领团队完成产品定义以及新旧产品线梳理,推动持续打磨产品核心卖点、功能、产品力,提升产品用户体验。
1.根据公司发展战略,进行品牌战略规划及品牌体系建设,提升公司品牌形象与品牌价值;2.负责组织拟定所负责品牌的年度建设计划及方案,如品牌定位策略、媒介策略、新媒体营销策略等;
-制定中长期和短期的推广方案及战略目标,以增强在建筑和设计公司、开发商和业主方的合作粘性,开发新项目机会,稳固客户口碑;-管理中国区月度/年度销售预算,根据需要协助公司或区域团队进行新系统/新流程的上线/执行.
结合公司海外战略目标,规划海外品牌发展策略,根据市场预测和分析,制定市场销售目标
该岗位将制定创新的产品策略,满足高端客户需求。塑造公司在高端食品赛道的未来发展,制定战略计划,推动公司在市场的地位。
We are looking for a Marketing professional who is passionate about establishing a powerful brand to disrupt a traditional category, creating unique, breakthrough and engaging brand customer experience, and developing a strong portfolio based on customer needs.
The incumbent is responsible for the managing the company's marketing strategies planning and implementation, as well as overall branding and image.
对日韩市场进行充分调研与分析,研究市场及竞品发展状况,定期进行市场预测及情报分析,为公司决策提供依据,参与产品规划及GTM策略制定;
根据公司发展战略规划,制定年度品牌策略布局及各产品线月度营销推广方案,打造公司整体营销体系,完善和发展公司的品牌产品文化
直接向集团董事长汇报工作,负责整体贸易管理工作,包括但不仅限于原材料采购、出口贸易、国内全业态产品销售及产品品牌整体策略和规划管理,对集团业务指标达成、增长、业务的健康及可持续发展负责。
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
集团高管,品牌方向
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Trade Marketing负责人岗位,发展空间大
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