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海外媒体传播;美股上市经验。
我的客户是一家是阿联酋阿布扎比主权投资基金,业务横跨六大洲,涉及多个行业和资产类别。投资组合公司包括在航空航天、农业经济、ICT(信息沟通及科技)、半导体、金属和采矿、医药和医疗技术、可再生能源和公共事业等行业的全球行业龙头,并管理多样化的财务投资。现在为他们的中国区招聘公关(助理)经理。
Lead the PR and content creation
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Represent the brand as a whole in CN
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
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