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To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
1、参与制订公司品牌战略,根据公司品牌战略和目标,制定企业长期品牌发展规划及具体品牌发展计划,促进公司品牌战略目标实现;
Brand Manager-MNC BeerChina brand decision maker
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
作为公司品牌营销负责人, 您将主要对公司的品牌战略和品牌传播负责
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
The role will be responsible for managing marketing team, lead generation and ecosystem building.
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
市场一号位
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
Responsible for overseeing the development and execution of strategic marketing plans in the Region
负责行业动态收集整理与分析和产品策略的制定(包括市场调研、行业竞争对手、产品功能与用户体验设计,产品版本计划等);为公司决策层及产品策略提供依据。
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