保存工作 返回搜索结果 职责描述 职位概要 类似职位 Significant ownership and visibility across the organization Competitive compensation and long-term career development potential 关于我们的客户 Well recognised international consumer goods company, with strong visibility in food & beverage sector. 职责描述 Brand Strategy & Business Growth Develop and lead long-term and annual brand strategies aligned with business objectives. Translate consumer, shopper, and market insights into actionable growth opportunities. Drive brand equity building initiatives while delivering commercial performance targets. Monitor market trends, brand health, and competitive activities to identify opportunities and risks. Integrated Marketing & Campaign Leadership Lead the development and execution of integrated marketing campaigns across multiple consumer touchpoints. Work closely with agency partners and cross-functional teams to create compelling and effective brand communication. Manage annual communications and media strategies to maximize reach and engagement. Oversee digital, social, and content strategies to strengthen brand relevance among target consumers. Stakeholder Management Partner with internal teams across consumer insights, commercial functions, communications, and regional stakeholders to ensure alignment and flawless execution. Effectively manage external partners, including creative, media, and digital agencies. Drive a collaborative approach to drive high-quality activation in the market. 理想的求职者 Bachelor's degree required; advanced business or marketing education is a plus. 10+ years of brand marketing experience within consumer-facing industries. Strong experience developing brand strategy and planning large-scale marketing campaigns. Proven ability to leverage consumer insights to drive business and brand results. Deep understanding of China's digital, social, and media landscape. Strong commercial acumen combined with a consumer-first mindset. Excellent project management and stakeholder management capabilities. Highly driven, entrepreneurial, and results-oriented. Strong communication, presentation, and leadership skills. Appreciation for contemporary culture, lifestyle trends, and premium consumer experiences. 薪酬待遇 Lead marketing for a highly recognized consumer brand portfolio. Significant ownership and visibility across the organization. Exposure to regional and global stakeholders. Opportunity to shape brand growth in one of the world's famous dynamic consumer markets. Competitive compensation and long-term career development potential. To learn more, please get in touch for a confidential discussion. 联系 Florence Wang 职位编号 JN-092026-7095960 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-092026-7095960
