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China Marketing Strategy Manager- Entertainment Tech Platform

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职责描述
职位概要
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High ownership & visibility
Fast-paced environment

关于我们的客户

An organisation within the world's tech platform for culture and live entertainment.

职责描述

Own the end-to-end marketing strategy for our APAC experiences, driving demand, visibility, and long-term growth across a broad portfolio of high-impact experiences.
Develop compelling, scalable marketing strategies for exclusive experiences in APAC, including strategic partner events and Originals adapted for the local consumer.
Lead multi-channel digital marketing campaigns across APAC's core paid and organic ecosystem - WeChat, ByteDance's Ocean Engine (Douyin/Toutiao), Xiaohongshu, Bilibili and Baidu - ensuring consistent performance and strong ROI.
Work closely with Business Strategy, Growth Marketing, and Product teams to analyze performance and define marketing strategy for APAC, including surface strategy (WeChat/Alipay Mini Program).
Design and manage KOL/KOC and MCN strategy: identify, negotiate with, and manage relationships with Multi-Channel Networks and creators across Xiaohongshu, Douyin, and WeChat to drive cost-efficient acquisition.
Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine.
Coordinate cross-functionally with Creative, Design, Media, CRM, Content, and Product teams to ensure unified, high-impact marketing execution, including localization beyond translation (visual density, trust signals, review/rating mechanics).
Lead meetings with internal teams and strategic partners to ensure alignment, progress, and successful delivery of key projects.
Oversee and optimize marketing budgets and take full ownership of the region P&L.
Drive strategic planning and forecasting to support revenue growth and audience penetration.
Leverage advanced data insights to guide decision-making and refine marketing models.

理想的求职者

6+ years of experience in digital and growth marketing, with proven hands-on expertise in the Chinese digital ecosystem - Tencent Ads, Douyin/ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu - gained either in-market or managing China campaigns remotely.
Direct working knowledge of China's platform landscape: WeChat (Mini Programs, Official Accounts, WeChat Pay), Alipay, Douyin, Xiaohongshu, Bilibili and how discovery-to-purchase journeys differ from Western funnels.
Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs, including understanding of typical fee structures and tiering (head KOL / mid-tier / KOC).
Demonstrated ability to design and execute large-scale marketing strategies with measurable business impact.
Highly analytical mindset, with strong command of performance metrics, forecasting, and P&L-driven decision-making.
Familiarity with China-specific consumer growth mechanics (pintuan/group buying, social gifting, live-commerce) and judgment on which apply to a premium live-experience product.
Understanding of the regulatory and operational layer relevant to marketing execution in China.
Excellent executive communication skills, with the ability to lead meetings with partners and internal teams effectively.
Bilingual level of English; professional working proficiency in Mandarin Chinese strongly preferred (spoken and written), given direct coordination with China-based agencies, KOLs/MCNs, and platform partners.
Strong academic background in Business, Marketing, or a related field.
Experience in entertainment, experiential marketing, media, or consumer tech in the Chinese market is strongly preferred
Comfort operating as a remote-first APAC market lead, working asynchronously with APAC-based vendors/partners.