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我们的客户是一家知名的消费品企业,目前正在招聘营销产品经理
Job Responsibilities:
You will bridge data science, marketing technology, and business strategy to optimize customer acquisition, engagement, and omni-channel experiences. By unifying customer data, media analytics, and AI-driven insights, you'll orchestrate personalized journeys across digital and physical touchpoints (e.g., media, e-commerce, retail).
Primarily responsible for identifying business pain points and creating product prototypes for validation starting from concepts, lead the team to develop and implement products, closely collaborating with various business lines to meet demanding business requirements, and driving business innovation.
Responsible for China local CRM digitalization to drive business growth, digital engagement, and enhance Luxury Customer Experience. Managing and optimizing the CRM eco-system for client engagement and customer service, WeChat, WeCom, 3rd Party Platform & Retail to drive internal cross-functional teams and external partners to archive business goals.
As a Global Sourcing Manager, you will be responsible for sourcing strategy for key product categories to cut total cost of ownership while guaranteeing supply reliability, quality and ESG compliance.
As IP Partnership Manager, responsible for IP lifecycle management from ideation, product development, GTM and liscensing.
As the core member of Global CMI team, contribute the business growth in regional and globally.
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