快速消费品(FMCG)行业 产品经理职位

负责规划和管理食品产品的全生命周期，从市场调研、产品定位到开发、推广，确保产品满足市场需求，提升品牌竞争力和市场份额。

根据公司战略目标和发展，负责部分新产品线的开发，包括主导完成新产品规划、概念、包装、开发、推广全过程；
关注行业发展及数据，挖掘市场需求痛点，推动产品持续创新及优化

We are a global well-known hair care brand, dedicating in provide great hair solution

• 负责公司彩妆/美妆/护肤品牌的产品规划，理念策划，故事包装；
• 产品立项制订年度新品开发计划，负责新产品立项并组织实施。

直接汇报给产品管理部负责人，全面参与集团管理部产品策略管理工作，包括竞品分析、品类分析、价格分析、消费人群
洞察、产品组合分析等。根据集团发展方向，分析外部咨询公司提供的相关产品战略的正确性和有效性，提供必要纠偏和有效建议。

负责整个产品的企划与推广工作

我们正在寻找一位产品总监，以推动我们的营销和代理部门的进一步发展，并助力我们在家居行业中的成功。

深入理解公司整体战略，制定与之相匹配的品牌及产品策略规划，包括品牌定位及二级发展策略、品类赛道选择及发展规划等，确保与公司整体战略保持一致；

基于市场调研结果，打造差异化品牌及产品策略，扩大市场影响力；

We are looking for a dynamic and highly skilled Product Development Manager to join our team and take ownership of the full product development lifecycle.
In this role, you will lead the development of innovative, high-quality products, from initial concept creation to final mass production, ensuring they meet both market needs and company standards.

The ideal candidate will have a strong background in operations management, supply chain optimisation, and new product development. This role requires a proactive individual who can drive process improvements, manage multiple projects, and collaborate effectively across departments.

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  This role requires a strategic thinker who can proactively work with customer to define future product strategy, life cycle management, effectively manage multiple projects, streamline processes, and collaborate with cross functions to ensure timely delivery while maintaining the standards of quality and compliance.