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To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
1. Planing and implementing comprehensive marketing strategies and programs to drive awareness,customer acquisition, revenue growth and sales enablement.2. Developing and executing the company's growth marketing strategy, including demand generation,customer advocacy and sales enablement programs to meet revenue targets.
Serve as a critical function within the Global marketing organization. REsponsibile for providing the business a regional market-based view assessment that informs the business in the areas of; customer segmentation-targeting-positioning , macro and microeconomics that drive customer and consumer, and competitor behavior, and an understanding of competitive dynamics in each market.
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
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