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Publishing coordinator
高级品牌经理
1、负责海外平台广告投放业务(亚马逊平台为主),深入了解广告投放机制和策略,制定Google、Facebook广告投放策略;
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
The GM will have the full p&l ownership and responsibility for brand measures such asmarketing planning & activation, social media platforms, new product introductioninitiatives, KOL and influencer strategy & recruitment, ecommerce platforms, externalcreative & content agencies, ecommerce and marketing investment & ROI. The list mayvary over time and is not intended to be exhaustive.
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
领导并指导创意团队,负责所有品牌对外内容制作
1. Planing and implementing comprehensive marketing strategies and programs to drive awareness,customer acquisition, revenue growth and sales enablement.2. Developing and executing the company's growth marketing strategy, including demand generation,customer advocacy and sales enablement programs to meet revenue targets.
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