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这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
全面引领企业品牌国际化的进程
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
As CSO and member of executive management team, you would be responsible for designing the company's long-term development and business growth initiatives.This role involves shaping the company's strategic direction, defining implementation paths, and breaking down strategies into actionable tasks and annual business plans.
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
全盘统筹的销售一把手角色,线上+线下
岗位主要负责营销团队全盘管理和销售体系优化。
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