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Define the strategic opportunity for brand strategy and marketing plansPartner with the regional teams across LATAM and China
This role will report to China GM directly and develop long-term communication strategy to keep this brand standing out in China market. it will oversea communications, government and regularyregulary affairs, issues and crisis management, corporate reputation, scientific affairs, consumer care and stakeholder management.
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
To develop and execute sustainable plans to deliver on the financial, people and corporate sustainability objectives. Key responsibilities include managing team members, overseeing of the budget, setting growth strategy, developing strong supplier relationships, shaping the working environment, allocating resources and people development.
咨询项目总监/经理/高级顾问
We are seeking an experienced, results-driven Commercial Director with exceptional leadership qualities to take responsibility for our FOB (all global regions and countries excluded Europe). This role is pivotal in launching and business operations with a focus on non-EU markets, creating & overseeing the successful execution of our business strategy with SMART objectives.
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