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作为数字营销经理, 您将对品牌独立站整体数字营销策略的规划及落地负责, 制定品牌项目的对外数字营销策略
作为效果营销的专家, 负责制定公司的效果营销目标和评估标准, 对公司整体ROI负责
Develop and manage an integrated B2B marketing plan end-to-end at an established technology company (eg. telco, software, cloud providers, IDC) with proven results.Lead a broad range of marketing disciplines (campaign, events, digital, PR/AR etc) and understands how they work together.
A well- known medical device MNCs looks for a digital marketing AD for its new business. A Strong ownership with team building experience is provided.
Based in the Shanghai office, you will work as part of the Asia marketing team whose focus is to presentthe company and its products and generate sales leads throughout region.
DSP Ads/ 广告投放
负责公司的新媒体运营以及内容包括: 微信, 邮件,官网,微博 等线上渠道的推广策略规划
Represent the brand as a whole in CN
危机公关舆情管理
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
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