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Play a pivotal role in shaping the sustainability strategy and driving digital solutions to be a true differentiator in our business. Collaborating closely with the Market and Competitor Intelligence Manager and the Digital Solution team, you will lead the development and implementation of sustainability initiatives and digital projects.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
Develop New GTM partners, continuously developing partner management policies and process, manage Partner life cycle and use digital tools to optimize Partners' experience and the efficiency doing business.
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
Regional responsibility & ownership for the segment ensuring setting & delivery of regional mandate in alignment with the global segment mandateContributes to the revenue and profitability targets for the segment by using and coordinating (with relevant BU marketing experts) all marketing levers such as strategy, Go To Market Models, Innovation, Portfolio management, Brand management, Communications, Digital, Color, etc.
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