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Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Represent the brand as a whole in CN
危机公关舆情管理
- This role will be responsible for marketing commercialisation activities across designated brands, segments, or projects with geographic scope limited to a stand-alone country or a cluster.- End-to-end scope
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