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Develop 5 year brand strategy in China Market
管理5-6人的新媒体团队;帮忙清晰各个品牌调性;对于新媒体平台有深刻理解。
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
To develop and execute sustainable plans to deliver on the financial, people and corporate sustainability objectives. Key responsibilities include managing team members, overseeing of the budget, setting growth strategy, developing strong supplier relationships, shaping the working environment, allocating resources and people development.
1. Planing and implementing comprehensive marketing strategies and programs to drive awareness,customer acquisition, revenue growth and sales enablement.2. Developing and executing the company's growth marketing strategy, including demand generation,customer advocacy and sales enablement programs to meet revenue targets.
Serve as a critical function within the Global marketing organization. REsponsibile for providing the business a regional market-based view assessment that informs the business in the areas of; customer segmentation-targeting-positioning , macro and microeconomics that drive customer and consumer, and competitor behavior, and an understanding of competitive dynamics in each market.
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