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市场品牌总监全盘岗位
职位名称:品牌PR经理(侧重内容)汇报对象:海外业务负责人(VP)工作地点:北京市海淀区
我的客户是一家国内头部的综合口腔医疗服务公司,自主研发了结合互联网、数字化的口腔医疗创新系统和经营模式,集医疗器械、临床、教育、营销于一体,致力于为患者解决口腔问题。现在正在为他们的C端(&B端)业务招聘营销负责人。
Our client is looking for the successful candidate to build the culture bridge between the nations. The media researcher role helps the people in the organisation understand the culture, education, policy and media sentiment here in China.
危机公关舆情管理
Lead the PR and content creation
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
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