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1.对北美市场熟悉,从用户及消费者的交互出发,深度挖掘产品特点,深度参与产品策划、销售策划、营销策划;2. 对产品开发到上市营销全链路具有多个0-1 的成功经验,并且能对团队进行统一的工作规划及管理工作;
Develop 5 year brand strategy in China Market
Responsible for overseeing the development and execution of strategic marketing plans in the Region
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
The Head of Marketing will take the lead in developing successful, long-term digital marketing strategies.
Based on the Company's strategy to develop, establish and maintain marketing strategies to meet organizational objectives, Effective management of the marketing, advertising and promotional activities of the Sports Apparel department. Focuses on publicizing and increasing awareness of the Sports Apparel Branding.
This role will be responsible for creating solutions for retail channels and customer experience
Responsible for overall marketing, especially event for the brand
带领10人以上团队负责市场营销战略
根据负责地域的顾客需求和产品投入计划,通过跨部门的市场和营销资源的整合,并最终将计划落实到相应市场,推动地域别生意成长
负责产品在海外市场(美国/东南亚/欧洲/拉美/俄罗斯)营销的战略规划:
1.根据公司发展战略,制定集团多品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理;2.建立集团多品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程;
Contribute to national business growth through the retail marketing and community strategy and execution
This role is responsible for producing engaging, clear text for different advertising channels such as web contents, social media, brochures, press releases print ads and catalogs etc. The duties include researching keywords, producing interesting written content, and proofreading work for accuracy and quality.
As part of the China Communications and PR team, this role reports directly to the Senior Manager, China Communications and PR, and will act as a strategic partner to internal stakeholders
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