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Public Affairs and Government Relationshion
This role will be responsible for overall PR scope, build brand equity and communication with global headquarter.
a truly customer-centric companymonitoring, prioritizing, initiating and executing appropriate public affairs strategies aligned with regional business goals and global PA approach
Developing and maintaining brand content and stories for PR interaction with customers, also s/he needs to have the integration ability of O2O
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
To develop and execute sustainable plans to deliver on the financial, people and corporate sustainability objectives. Key responsibilities include managing team members, overseeing of the budget, setting growth strategy, developing strong supplier relationships, shaping the working environment, allocating resources and people development.
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