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Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
1. 统筹华南地区多个城市省份重点百货渠道开发2. 新锐品牌,增长迅猛
根据发展规划,制定市场营销战略和实施计划,完成公司的营销目标; 制定事业部年度市场计划,包括市场营销计划、促销及公共关系的发展计划等工作;
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Overall marketing scope
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
具备5年或以上产品企划工作经验,对行业发展趋势、竞争环境有强洞察能力;熟悉产品从立项到开发上市的全过程,包括前期市场调研、需求洞察和后期产品优化管理、产品组合策略制定等
Marketing Manager-MNC Famous Brandlead the brand over 1B RMB revenue
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