Talent Trends 2025: Compete on Clarity

Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape talent strategies for their organisations.

Almost 50,000 participants were surveyed across 178 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024. 

The report provides employers with clear insights into what truly matters to today’s workforce by answering five key questions around salary, flexibility, technology, culture, and values. It identifies the key drivers shaping both global and local hiring landscapes, helping businesses understand workers’ motivations, attitudes, and expectations. By addressing these critical areas, the report aims to equip employers with the knowledge needed to attract, retain, and engage top talent in 2025.

By understanding what potential and existing employees truly want from the world of work—across salary, flexibility, technology, culture, and transparency—businesses can gain the clarity they need to build more effective talent strategies. These insights help shape competitive attraction, hiring, and retention approaches that align with workforce expectations, ensuring they secure and keep the right talent. With a clearer picture of employee priorities, organizations can create workplace environments that drive engagement, enhance productivity, and support long-term business objectives in 2025 and beyond.

Yes, the report identifies key drivers in talent development. By understanding the preferences, aspirations, and goals of candidates, businesses can build effective people strategies and initiatives to nurture and retain their employees.

The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025.