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深入理解公司整体战略,制定与之相匹配的品牌及产品策略规划,包括品牌定位及二级发展策略、品类赛道选择及发展规划等,确保与公司整体战略保持一致;基于市场调研结果,打造差异化品牌及产品策略,扩大市场影响力;
负责整个产品的企划与推广工作
This is an exciting opportunity for an experienced Sales Director to contribute to the growth of a company in the FMCG industry. Based in Shanghai, you will oversee sales strategies, drive revenue, and ensure customer satisfaction.
该职位主要负责全国全渠道所有的销售业务,管理100多号人的团队和10个亿左右的生意体量。
该职位主要负责集团内家用事业部的所有销售管理工作。
品牌策划专家负责为知名生活方式品牌制定和执行品牌策略,确保品牌在市场中的定位和推广效果化。此职位需要候选人具备创意策划能力以及零售行业的深刻理解。
The role of Product Manager in the home appliances industry requires overseeing product strategies, market positioning, and lifecycle management to drive business growth. Based in Shanghai, this position will focus on ensuring product success through data-driven decision-making and effective collaboration
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