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1、基于公司整体战略目标,制定市场及营销目标和战略,并组织实施;建立品牌文化和定位,完善品牌管理体系,实现品牌推广、消费引导,推进公司营销目标达成;2、根据品牌发展规划,制定年度总体产品市场开发方案及发展规划,制定新品总体推广策略,新品上市活动执行落地和上线后数据收集;
1、根据年度销售指标,制定全年采买规划;2、根据销售增长,制定商品增长的策略和方向。为支撑业务增长,根据各类渠道预算增长需求,制定采买需求;
1.根据公司发展战略,制定品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理; 2.建立品牌战略规划、搭建品牌体系以及品牌管理的基础规范、制度、流程;
The purpose and objectives of the Head of Sales Greater China are as follows:a. Growth of business: generate growth strategies across all distribution channels including but not limitedto wholesale, Distribution and retail
Our client is a Family Business in Europe with Global Headquarter in China. Due to their business strategy change plus their full commitment in China, they are now looking for a Global CEO to join the organisation to oversee a 400 Million Euro business with around 3000 employees globally.
The role will be responsible for managing marketing team, lead generation and ecosystem building.
Acting as General Manager of the Brand is responsible for overseeing all aspects of the brand's operations, including strategic planning, financial management, product development, marketing, sales, and customer service.
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。